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SEO Case Study - Tecmatrix consulting (Salesforce partner)
We helped TechMatrix Consulting achieve a 72.5% increase in clicks, a 92% boost in CTR, and an improved search ranking from 47.4 to 34.4. Through effective SEO strategies, we drove measurable results, enhancing their online presence in the competitive Salesforce partner niche.
Boosting SEO Performance for TechMatrix Consulting
Client Overview
TechMatrix Consulting, a leading player in Salesforce solutions, approached us to enhance their website's organic visibility and drive targeted traffic. Their goal was to improve search engine performance, boost click-through rates (CTR), and achieve a higher ranking for competitive keywords.
Challenges
- Low Organic Clicks: The website was receiving limited clicks, impacting lead generation.
- Poor Search Rankings: With an average position of 47.4 six months ago, the site struggled to compete in the crowded Salesforce partner niche.
- Low CTR: The CTR of 3.8% indicated that meta titles and descriptions required optimization.
Our Approach
- Keyword Research: We conducted in-depth research to identify relevant, high-traffic keywords in the Salesforce niche.
- On-Page Optimization: Improved meta tags, optimized headings, and enhanced website content to align with identified keywords.
- Content Marketing: Published high-quality blogs and case studies targeting TechMatrix's audience.
- Technical SEO Fixes: Addressed page load speed, internal linking, and mobile responsiveness issues.
- High-Quality Backlink Strategy: Built authoritative backlinks to improve domain authority and search engine rankings.
- Local SEO: Optimized Google Business Profile and local citations to enhance visibility for location-specific searches.
Results (Data Comparison: Last 6 Months vs. Previous 6 Months)
- Clicks: Increased by 72.5%, from 4.01K to 6.92K.
- Impressions: Maintained a robust presence with 94.2K impressions in the last six months.
- CTR: Improved significantly, doubling from 3.8% to 7.3%.
- Average Position: Boosted from 47.4 to 34.4, reflecting better rankings for competitive keywords.
Conclusion
With a strategic combination of on-page SEO, content optimization, and technical improvements, we successfully transformed TechMatrix Consulting’s online visibility. The results underscore the importance of targeted SEO efforts in achieving measurable growth.
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SEO Case Study - IMS Ghaziabad
Boosting Organic Visibility for IMS Ghaziabad College
IMS Ghaziabad partnered with us to enhance their online presence for their PGDM program. Over six months, we achieved 60.3K clicks, 1.69M impressions, and an average CTR of 3.6%, significantly improving their visibility in the education sector.
Boosting Online Visibility for IMS Ghaziabad College
Client Overview
IMS Ghaziabad is a premier institute offering PGDM programs, catering to aspiring students across India. The college wanted to improve its online presence to attract more prospective students and strengthen its brand authority in the competitive education sector.
Objective
To enhance the website's search engine performance by increasing organic traffic and improving the visibility of PGDM-related queries.
Challenges
- Low initial click-through rate (CTR).
- Limited impressions for high-intent keywords.
- High competition in the education niche, especially for PGDM-related terms.
Strategies Implemented
- SEO Optimization: Conducted in-depth keyword research and optimized meta titles, descriptions, and on-page content for high-impact PGDM-related terms.
- Content Marketing: Created and published blog posts, FAQs, and other resources addressing student concerns and trends in PGDM education.
- Technical SEO Enhancements: Improved site speed, mobile responsiveness, and fixed crawling/indexing issues.
- Local SEO: Enhanced local business profile and optimized for regional keywords to attract nearby students.
- Data Monitoring: Utilized Google Search Console to monitor click, impression, and position metrics, refining the strategy based on performance trends.
Results Achieved
- Clicks: Increased to 60.3K over six months.
- Impressions: Surged to 1.69M, reflecting broader visibility.
- Average CTR: Improved to 3.6%, indicating better user engagement.
- Average Position: Achieved a strong position of 12.9, ensuring the website ranks competitively for high-volume keywords.
Conclusion
Through focused SEO efforts and strategic content marketing, IMS Ghaziabad experienced a significant increase in organic visibility. The results underscore the power of consistent optimization and tailored strategies in a competitive market.
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Google Ads Case Study - Education Sector (Educational Consultant)
Through strategic Google Ads management, we generated 328 high-quality leads at an average cost per conversion of ₹257.94 for an Educational Consultant. Our efforts led to 158 phone calls and increased inquiries, delivering a strong ROI in the competitive education sector.
Google Ads Case Study: Driving Quality Leads for an Educational Consultant
Client Overview
Our client, an Educational Consultant, specializes in guiding students towards their dream careers in engineering and medical fields. With fierce competition in the education sector, the client sought to generate high-quality leads through Google Ads, focusing on maximizing ROI.
Campaign Objectives
- Generate high-quality leads for engineering and medical admissions.
- Reduce cost per conversion while maintaining lead quality.
- Increase phone calls and engagement from prospective students and parents.
Challenges
- High competition in search results for education-related keywords.
- Optimizing ad performance to maintain a balance between cost and quality.
- Targeting both students and parents effectively to drive relevant traffic.
Our Approach
Comprehensive Keyword Research:
We identified high-intent keywords such as “top engineering colleges,” “medical admission guidance,” and “direct admission for NEET.”Campaign Structuring:
Campaigns were divided into targeted ad groups for different courses and specific audience segments to increase relevance.Compelling Ad Copy:
Crafted engaging ad headlines and descriptions, highlighting the consultant’s success rate, personalized guidance, and benefits.Landing Page Optimization:
Directed traffic to optimized landing pages with clear CTAs, ensuring a seamless user experience for higher conversions.Bid Strategies:
Utilized manual CPC for competitive control, gradually transitioning to automated bidding strategies to optimize cost per conversion.Performance Tracking and Refinement:
Regularly monitored campaign performance and made data-driven adjustments to keywords, bidding, and targeting.
Results
- Total Ad Spend: ₹84,604.14
- Impressions: 26,434
- Clicks: 3,615
- Average Cost per Click (CPC): ₹23.40
- Conversions: 328
- Average Cost per Conversion: ₹257.94
- Phone Calls Generated: 158
Key Highlights from Campaigns
- Top Performing Campaign: Achieved a cost per conversion of ₹135.72 with 135 conversions in one campaign.
- CTR Improvement: Maintained an average interaction rate of 13.68%, showing high engagement levels.
- High ROI: Phone calls and form submissions led to a significant increase in leads, contributing to high-value admissions.
Conclusion
By leveraging well-targeted Google Ads campaigns, we enabled the Educational Consultant to achieve exceptional results with a high return on investment. The optimized ad strategy not only lowered the cost per conversion but also significantly boosted the number of quality leads and inquiries, helping the client secure admissions and grow their business.
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Google Ads Case Study - Education Sector
With a budget of ₹11.2M, we achieved 1.47M clicks, 154M impressions, and 77.6K conversions for an Educational Consultant. The campaigns scaled effectively, maintaining an average CPC of ₹7.60 while generating quality leads nationwide.
Google Ads Case Study: Scaling Results for Lead Generation in the Education Sector
Client Overview
The client, a nationwide Educational Consultant, aimed to drive significant traffic, generate high-quality leads, and scale their business operations. The focus was on leveraging Google Ads to generate inquiries and leads for engineering, medical, and other higher education programs across India.
Campaign Objectives
- Achieve large-scale visibility and reach among students and parents.
- Generate a high volume of leads while maintaining a low average cost per click (CPC).
- Drive significant conversions through optimized Google Ads campaigns.
Challenges
- Operating at scale with a large budget while maintaining profitability.
- Reaching relevant audiences across diverse geographical regions.
- Balancing impressions and clicks with meaningful conversions.
Our Approach
Extensive Audience Segmentation:
We implemented precise targeting, including demographics (age 18–45), location targeting (Tier 1 and Tier 2 cities), and interests (education and career counseling).Keyword Expansion Strategy:
Focused on broad and long-tail keywords such as “best colleges in India,” “medical admission without donation,” and “engineering entrance coaching.”Ad Optimization:
- Designed responsive search ads with compelling CTAs like "Limited Seats Available" and "Get Admission Assistance Now."
- A/B tested ad copies to identify high-performing creatives.
Performance-Driven Bid Strategies:
Shifted from manual CPC to automated bidding (Target CPA and Maximize Conversions) as campaigns scaled.Remarketing Campaigns:
Retargeted users who interacted with ads or visited landing pages to ensure higher conversion rates.Data-Driven Refinements:
Analyzed real-time campaign data, optimizing ad placements, device targeting, and audience bids to maximize efficiency.
Results Achieved
- Clicks: 1.47 Million
- Impressions: 154 Million
- Conversions: 77,600
- Total Ad Spend: ₹11.2 Million
- Average CPC: ₹7.60
Key Metrics
- Scalability: The campaigns successfully scaled, achieving over 154 million impressions across multiple regions.
- Conversion Rate: Achieved a strong conversion rate, driving 77,600 qualified leads at an efficient cost.
- Cost Efficiency: The low average CPC of ₹7.60 demonstrated cost-effective lead generation.
Conclusion
This Google Ads strategy demonstrated the power of targeted, large-scale advertising. By leveraging precise targeting, engaging ad creatives, and data-driven optimization, we achieved exceptional results for the Educational Consultant, enabling them to secure thousands of inquiries and admissions. This case study highlights how Google Ads can scale effectively while delivering a strong return on investment.
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Website Revamp Case Study - Kloudrac (Salesforce partner)
Kloudrac's website was revamped with a modern design, improved user experience, and enhanced lead-generation features. Results included a 60% increase in inquiries, a 15% boost in organic traffic, and a 45% rise in average session duration. The project ensured mobile responsiveness and retained SEO performance throughout.
Case Study: Website Revamp for Kloudrac Softwares Pvt. Ltd.
Client Overview
Kloudrac Softwares Pvt. Ltd., a leading digital transformation company, specializes in cutting-edge solutions like CRM, Data Analytics & AI, Custom Development, Cloud Strategy, ERP, and HRMS. With rapid business growth and a forward-thinking approach, Kloudrac needed a website revamp to align with the latest design trends, enhance user experience, and reflect their brand's modern ethos.
Project Objectives
- Upgrade the website to a modern, visually engaging design.
- Improve navigation and ensure a seamless user experience.
- Optimize the website for performance, speed, and mobile responsiveness.
- Enhance lead generation capabilities with optimized CTAs and intuitive layouts.
Challenges
- Transitioning from a dated website design to a state-of-the-art aesthetic without disrupting existing functionality.
- Maintaining technical SEO integrity during the revamp to prevent a drop in search engine rankings.
- Showcasing Kloudrac's diverse service offerings in an organized and appealing manner.
Our Approach
User-Centric Design:
- Conducted a detailed UX audit to identify bottlenecks in navigation and usability.
- Designed a sleek, modern interface with intuitive navigation, ensuring effortless browsing for clients and prospects.
- Focused on visual storytelling using professional imagery, engaging icons, and consistent branding elements.
Service Optimization:
- Reorganized service pages to create clear, concise, and visually appealing sections.
- Integrated interactive features like service inquiry forms and accordion-style FAQs for a seamless user journey.
Mobile-First Strategy:
- Adopted a responsive design framework to ensure flawless performance across devices, including desktops, tablets, and smartphones.
- Improved page loading speed by compressing images, minifying code, and integrating caching techniques.
Lead-Generation Enhancements:
- Redesigned CTAs with compelling text like "Transform Your Business Today" and strategically placed them across the site.
- Integrated user-friendly forms on landing pages to capture leads efficiently.
Technical SEO Migration:
- Ensured all meta tags, internal links, and sitemap files were accurately migrated.
- Implemented structured data and optimized on-page elements to improve search engine visibility.
Results Achieved
Modern Aesthetic:
- Transformed Kloudrac’s website into a visually striking and highly professional platform, reflecting the company’s innovative brand identity.
Enhanced User Experience:
- Reduced the bounce rate by 37% due to improved navigation and engaging design.
- Increased average session duration by 45%, indicating better user engagement.
Boosted Lead Generation:
- The revamped CTAs and forms led to a 60% increase in inquiry submissions from the website.
SEO Performance Retention:
- Successfully retained all search engine rankings during the migration and even improved organic traffic by 15% within the first three months post-launch.
Mobile Optimization Success:
- Achieved a 100% mobile responsiveness score with page loading speeds improving by 40%.
Client Feedback
"The new website not only aligns with our brand vision but has also enhanced our digital presence significantly. Our clients have frequently complimented the site’s modern design and ease of use. The results exceeded our expectations!"
— Team Kloudrac
Conclusion
The website revamp for Kloudrac Softwares Pvt. Ltd. demonstrates the impact of a modern, user-centric design. By addressing performance, usability, and lead generation, the new website positions Kloudrac as a leader in digital transformation while providing an engaging platform for clients and prospects.
This case study highlights the importance of continuous digital innovation for staying ahead in competitive markets.
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Facebook Ads Case Study - Education Institute
Achieving 12,849 Leads Through Facebook Ads!
Our Facebook ad campaigns delivered over 12,849 on-Facebook leads and 741 website submissions, reaching 3M+ people and generating 5.2M impressions. With CPL as low as ₹7.33, this is a testament to our targeted and cost-effective ad strategies
Case Study: Facebook Lead Generation Success Across Multiple Campaigns
Client Overview
The client partnered with us to generate high-quality leads through Facebook ads. The campaigns aimed to drive cost-effective leads for various services/products, focusing on maximizing reach, engagement, and conversions.
Objective
To generate a substantial number of leads while maintaining a low cost per lead (CPL) through optimized Facebook ad campaigns.
Challenges
- Targeting highly specific audiences in competitive niches.
- Balancing between reach, impressions, and lead quality.
- Reducing the CPL while scaling campaigns.
Strategies Implemented
Advanced Audience Segmentation:
- Designed separate ad sets based on interests, behaviors, and custom/lookalike audiences.
- Retargeted warm audiences for better lead conversion.
Ad Creatives and Testing:
- Developed compelling ad copies, high-quality visuals, and video ads tailored to audience pain points.
- Conducted A/B testing for creatives, headlines, and calls-to-action (CTAs) to identify high-performing combinations.
Optimized Ad Placements:
- Leveraged automatic placements for better cost-efficiency.
- Focused on mobile-first ads to align with user behavior.
Performance Tracking and Scaling:
- Closely monitored CPL and adjusted budget allocation to high-performing campaigns.
- Used a data-driven approach to optimize underperforming campaigns.
Results
The campaigns delivered remarkable outcomes:
| Metric | Performance |
|---|---|
| Total Leads | 12,849 On-Facebook Leads + 741 Website Submissions |
| Reach | 3,054,970 people reached |
| Impressions | 5,270,650 impressions generated |
| Cost Per Lead (CPL) | As low as ₹7.33 (for high-volume campaigns) and ₹26.00 for website leads |
| Total Ad Spend | ₹550,908.28 |
| Link Clicks | 41,460 clicks across campaigns |
Key Campaign Insights
- High-Volume Campaign: Delivered 5,596 leads at just ₹7.33 CPL, reaching over 837,264 users.
- Website Submission Campaign: Achieved 741 form submissions at a low cost of ₹26 per result, with 2,055 clicks.
- Other Campaigns: Consistently maintained competitive CPLs ranging from ₹45.65 to ₹116.94, demonstrating versatility and efficiency.
Conclusion
By leveraging Facebook’s targeting capabilities and a data-centric approach, the campaigns achieved an exceptional balance between lead quality and cost-efficiency. The results highlight the power of well-optimized Facebook ad strategies in generating leads at scale.
